Integration

noun  in·te·gra·tion \ˌin-tə-ˈgrā-shən\

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According to the Merriam-Webster Dictionary, integration is defined as the act or process or an instance of integrating: A)  incorporation as equals into society or an organization of individuals of different groups (as races  B)  coordination of mental processes into a normal effective personality or with the environment.

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The word "integration" was first used in the 1600's according to Merriam-Webster, but today it has never been more important in the world of marketing and communications.  

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We still strive to identify our audiences, understand what they want and need from us and then reach them. And because society has embraced a seemingly unending amount of marketing channels, success comes when the message is clear and delivered to the right audiences in the right ways.

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Imagine Productions works to create a marketing and communication strategy designed to reach your audiences where they are today.

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• Who is your target audience?

• Why do they need to hear from you?

• What do we want to say to them and how do we say it?

• Which marketing and communication channels can we utilize to reach them? 

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We create and activate integrated marketing plans that can include:

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• Content strategy

• Video messaging

• Social media engagement

• Digital advertising 

• Search engine marketing

• Community events

• Industry activation

• Media relations 

• Speaking opportunities

• Consumer awareness campaigns

• Traditional advertising

• Internal communications